Getting Noticed by the Media
Course Summary:
A bespoke interactive course, showing how you can get your organisation or story covered.
Duration:
Day or half day
Suitable for:
- Marketing and PR personnel
- Senior management who need to understand how to work with the media
- Anyone with no or little experience of the media
Group size:
Up to 4
Larger groups, if practical sessions are not required
Resources included:
- Media Training Manual
- Your digital audio/video recordings from the practical sessions on a memory stick
Suggested Content:
- Understanding the media
- Pitfalls to avoid
- Advantages of different media
- What makes a good story
- How to gain the media’s attention
- Writing an effective press release
- Press Release (practical)
- Speaking to Journalists
- Preparing for being interviewed
- Being interviewed (practical)
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