Getting Noticed by the Media

Course Summary:

A bespoke interactive course, showing how you can get your organisation or story covered.

Duration:

Day or half day

Suitable for:

• Marketing and PR personnel
• Senior management  who need to understand how to work with the media
• Anyone with no or little experience of the  media

Group size:

Up to 4

Larger groups, if practical sessions are not required

Resources included:

• Media Training Manual
• Your digital audio/video recordings  from the practical sessions on a memory stick

Suggested Content:

• Understanding the media
• Pitfalls to avoid
• Advantages of different media
• What makes a good story
• How to gain the media’s attention
• Writing an effective press release
• Press Release (practical)
• Speaking to Journalists
• Preparing for being interviewed
• Being interviewed (practical)