Preparing for a Specific Interview

Course Summary:

A bespoke practical course showing how to deliver an effective media interview on a known subject area. This subject will be thoroughly researched by the media trainer  so the questions will be as demanding as in the on-air  interview.

Duration:

Day or a half day

Suitable for:

• Marketing and PR personnel
• Senior management who need to understand the media process
• Anyone inexperienced in working with the media

Group size:

One-to-one or groups up to 4

Resources included:

• Media Training Manual
• Your digital audio/video recordings  from the practical sessions on a memory stick

Suggested Content:

• What the media needs
• Rules of Communication
• Preparing what to say
• The pitfalls around your chosen topic
• How to stay on the front foot
• The sound-byte
• Different styles of interviews
• Preparing for the day
• Understanding the editing process
• Being interviewed (several practical sessions in different environments e.g. studio, outdoors, telephone )